Starbucks – Viral Marketing and Customer Satisfaction Geniuses…

…for the week, anyway. I was so excited about this news that I completely forgot to blog about it, until now. I found this information on the Starbucks blog this weekend. I immediately tweet-ed the good news to all of my Twitter friends and followers. My friends/followers then re-tweeted my tweet, and the news spread like wildfire. So now, here is my praise to the coffee mega-chain for the day:

Bad news for the rest of the country’s coffee chains on Election Day; Starbucks is offering free coffee for voters tomorrow. All you need to do is vote, get one of those “I Voted” stickers (if your state/city doesn’t do that, you’ll be on the honor system), head to Starbucks, and your morning coffee is on the house. For those of you who frequent ‘bucks every morning, be prepared to tack on some extra time to your morning routine. Your local Starbucks will most likely be flooded with voters, especially anytime after 7AM when most polling places open. Check out the blog post for more information on your free cup of joe.

Now let’s talk about consumers like me. I do not frequent Starbucks, or any other coffee shop for that matter. My morning caffeine fix is usually provided by a can of diet soda. However, I absolutely plan on making the stop tomorrow to receive my free morning brew. And did you notice how excited I am about the free coffee? I don’t even drink coffee! What a great way to drive in new customers while simultaneously supporting a good cause. It will be interesting to see if sales skyrocket for the java giant after this. I know I will always remember Starbucks treating me to a morning jumpstart just for voting- something I would have done regardless of the free treat. Talk about creating loyal customers… Hopefully all of the shops can handle the surge of coffee-drinkers tomorrow and really create a top-notch customer experience.

-Liz Giel

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