As a regular reader of Andy Beal’s Marketing Pilgrim blog, I was pleased to see yesterday the mention of one of our partners in a post. The post mentions three companies–Best Buy, American Airlines and Harris Teeter–who have implemented loyalty programs for their customers. Bravo to all three organizations for successfully developing a program to foster relationships with their customers. It is clear from Andy’s statement that their efforts are effective:
I’ve bought Belkin products before, but I’ve also switched between Linksys and D-Link too! Why? There’s no incentive to remain loyal to Belkin. On the other hand, I (almost) always fly American airlines, shop at Best Buy, and get my groceries from Harris Teeter. Why? Because there’s an incentive–even if it’s just the perception of being a VIP–to continue using those companies.
Questar is proud to work with Harris Teeter and see that their dedication to superior customer satisfaction is appreciated by their clientele.
-Liz Giel
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