How to Present Research Findings to a Nontechnical Audience

May 22, 2009, 11:41 am
Filed under: Research

The following link is for a presentation I recently gave at the Marketing Research Association conference in Minneapolis. It describes in detail some of the tips and tricks we have learned at Questar for presenting market research findings to nontechnical audiences.

I would be interested in any suggestions or stories people have surrounding presenting market research findings.

Questar MRA Presentation 09

-Tom McGoldrick

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Tom,

Thanks again for presenting. It’s always a pleasure to watch you in action. I thought your presentation was very useful and it was great to see you again. (I’m going to change ‘mean’ to ‘average’ in all my reports from now on!)

Best,
Lori

Comment by Lori Laflin May 22, 2009 @ 1:41 pm

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