Filed under: Uncategorized
Yesterday Questar announced the capability for our current and future clients to seamlessly integrate sentiment and text analytics into their customer experience measurement programs. And we couldn’t be more thrilled, to tell the truth, because this is no small announcement. Why, you ask?
Well, let me tell you a little more about Questar’s new friend, Clarabridge.
Where to start…how about here: Clarabridge is the leading provider of text analytics solutions to track and improve the customer experience. Period. They provide Global 1000 companies with the ability to automatically collect, classify and apply sentiment analysis on text-based verbatims found in voice of the customer feedback channels.
And Questar is embedding the Clarabridge solution into the suite of survey research solutions as part of our goal to provide the most comprehensive solution for monitoring and managing the customer experience and, in turn, building customer loyalty.
What this means is that our current and future clients will now have access to an enterprise-class solution that turns all of these types of customer comments into business intelligence:
- Web-based feedback forms
- Call center notes
- Emails
- Receipt-based surveys
- Social media sites
- And more
So that they can more efficiently and effectively accomplish the following:
- Discover emerging trends
- Uncover customer pain points and potential solutions
- Identify issues on social media sites that require immediate attention
- Monitor and track brand sentiment
- And more
In the press release that came out yesterday, Sid Banerjee, chief executive officer, Clarabridge, Inc., said it best: “With our text and sentiment analytics technologies embedded into Questar’s offerings, their clients will gain insight for organizational action and change, leading inevitably to higher ROI and increased customer loyalty.”
Cheers to that!
– Joseph Stanton | Vice President CEM Division
Leave a Comment so far
Leave a comment
