Company Culture Across Borders

No matter the size of your company, company leaders should be continually striving to build up a positive company culture that is consistent with the company’s mission and values. However, as businesses everywhere are growing from national organizations into global entities, building up a consistent company culture becomes much more difficult. With expanding companies, it is natural to acquire remote employees and open up new locations overseas, and the last thing you want is for those satellite employees to feel out of sync with the company’s vision and future goals. In addition, you also don’t want your overseas employees to feel like outcasts.

When it comes to company culture I think author of Fit In! The Unofficial Guide to Corporate Culture, Mark Williams, says it best, “not everything that happens in a business is based on visible, objective, and formal rules”.  Something I’m sure we’ve all experienced are those unwritten rules that lie between the lines of your company handbook. They cover those little things from where you sit in a meeting to how you should address your manager. It’s these things that help define the environment of a company. Gaining a good understand of a company’s polices and “unwritten rules” can be tough enough on its own but add another location and these challenges become amplified. But all hope is not lost, there are ways to make your employees feel more aligned with your company’s vision.  After all, it’s a strong company culture that will keep turnover rates low, productivity high, and employee morale up whether it be in your corporate headquarters or half way around the world.

The Challenge

Opening multiple offices can be a logical step when facing company growth and it can also be a tremendous opportunity. One loss however in separating employees is the loss of personal interaction. A lot of company culture is built up through those conversations by the water cooler, friendly chit-chat in the hallways, or in office humor through games played among co-workers. These are all little pieces that make up what type of culture is present within your company.

These personal interactions also help set a strong foundation of good relationships and trust on which to collaborate to find solutions to work-related problems. So with multiple locations, finding ways for your employees to stay in touch can be one of your biggest challenges.

The Solution

Companies that have unified cultures, no matter how many office locations they may have, have one common trait; they are effective communicators. They value their employees’ opinions and therefore work hard to keep lines of communication constantly open. They also put effort into recognizing individual accomplishments. While the traditional company barbeque or office party may not work for those multi-location companies, there are many other methods to integrate other lines of communication and togetherness. A company blog for instance is a great way to reach your customers, but it’s also a great way to keep all of your employees in the loop about what is going on in different locations. Company reports, newsletters, or daily emails are other great ways to inform all company employees about featured company customers, a funny company story, or shine some light on what your company truly values.

At Questar, we can speak first hand on this topic having remote employees in our UK office. We work hard to make sure all of our employee feel like they’re part of a clear company mission and goal. We have found the greatest way to combat any downfalls of geographic distance is communication, communication, communication. We hold monthly, weekly, and even daily, depending on department, meetings through Skype with our satellite co-workers. This ensures that no matter what project is being worked on, everyone is aware of what has happened, what is currently being worked on, and what needs to still be accomplished in the future. Through this practice, a Questar client can call any one of our employees within that project team to get their questions answered. These meetings also help foster friendly camaraderie amongst groups. Although many of us have never met our UK colleagues in person, they are included in long-running jokes and have become close friends to employees in the US office.

Another connection between offices we make here at Questar is our company quarterly newsletter. Within this form of communication, we always showcase activities and progress made by teams in both locations. When we have companywide meetings in our US office our UK co-workers are present through our online meeting center so they are able to see and hear in real time what is being covered by our company executives.

These are just a few examples of the ways Questar is working to bridge the gap so global business doesn’t feel quite so global. We would love to hear what your company does to enhance its company culture either within one office or one hundred.

Stephanie Peterson  |  Strategic Communications and Marketing Coordinator

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