Let’s Get Physical
October 11, 2010, 7:56 pm
Filed under: Customer Experience, Social Networking

Webinar- Putting Humpty Dumpty Back Together Again: A Holistic Approach to Customer Feedback Programs

Click here to register

I don’t want to give away too much in advance of our webinar with Clarabridge at noon CST on October 14th—how’s that for a plug?—but have you ever played those trivia games that are on the TV’s at your local sports bar?  The ones where you need the wireless game board and you compete against the other patrons to see who actually knows what song spent 10 weeks as the Billboard number one hit in 1981-1982?

Before you answer, let me stop right there and back up just a bit.  Maybe I should let you know just why I’m doing a webinar with Clarabridge.  Well, first of all our organizations are partners; we embed the Clarabridge solution into our suite of survey research solutions.  Second, we thought it would be good to get the word out about the cool things we’re doing together—creating holistic customer feedback (more…)



Reflections on ‘Facebook for Business’

Last week’s Fortune magazine had an interesting discussion about social networking in the workplace. The article, “Facebook for Business,” raised some interesting questions about whether social networking will change the way we work – or whether it’s just a fad best left outside the office.

It reminded me of similar discussions heard in the mid 1990s about whether employees should have access to the Internet at work. Today, of course, most businesses cannot imagine operating without the internet. Yet what I remember most about that debate was a comment from a Senior Leader with whom I worked at the time. He said, “I remember when they decided to put telephones on the clerks’ desks. It was the same discussion then. ‘If we put phones on the clerks’ desks, they’ll be on the phone all day instead of working.’”

It would be easy to say “the more things change, the more they stay the same” and “we don’t want to be stuck selling buggy whips.” But I was still skeptical about the value that social networking brings to the workplace. So I reached out to talk to organizations that have implemented social media platforms.
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